One Day Marketing Plan
Your marketing plan is the first step in developing successful marketing activities for your business. It identifies the base information required for all subsequent marketing efforts.
This new service is for the business owner who wants to participate in the development of the marketing plan, but doesn't have the time to research and write the plan over a period of time. With this service, we take one business day (or two half days) and accomplish the following:
- Situation Analysis - Understand the competition and how your company compares;
- Target Market & Segmentation - Identify the target market and the various segments that you service;
- Marketing Goals - Define and clarify your marketing goals for the year;
- Positioning, Differentiation & Messages - Develop positioning to separate your company's offerings from the competition;
- Marketing Strategy- Develop the marketing mix for each target segment at the strategic level;
- Brand Image & Identity - Determine your ideal brand identity and discuss the type of image you want to project;
- Sales Tools - Identify the sales tools needed to fulfill the call to action of the different marketing activities.
At the end of the full day session, we have your marketing plan nearly complete. All that's left is for us to edit and refine the marketing plan document with the associated budget and email it to you for review. You then choose whether you want to execute the plan yourself or seek outside assistance from our expert marketing consultants.
The goal of this service option is to capture the emotion, essence, and image of your business before developing the marketing materials and programs. Building the foundation enables you to consistently communicate your product and/or service value to your target audience.
Once you have your marketing foundation, we can help you develop a sharper brand, more effective sales tools, and a Web site that keeps your clients and prospects coming back for more. Refer to our collateral and sales tools development service for more information on how we can help you deliver a consistent message and consistent image to your prospects and clients.
Contact us today to discuss your requirements.
What's Your Value?
Are you struggling to land new clients and really don’t know why? It could be that the value you offer is not aligned with what your prospects want or need.
When you speak with your clients, you need to speak about how you can eliminate a problem, satisfy a need or provide them better results. Examine the work you have done for your customers and determine the different ways you have helped to resolve their challenges. Use that information to develop a list of all the things you think are valuable to your customers. This list can then be used to develop possible value propositions.
A value proposition is a clear statement of the tangible results a customer gets from using your products or services. Delivering value requires real understanding of what your customer wants to accomplish, the challenges they face, and what is important to them.
Your marketing materials cover many aspects of value that you provide, but when you are meeting with a prospect, you need to focus on the one or two areas that you can best help them. As you ask them what they are looking to accomplish, listen carefully for those issues they need to resolve that align with your strengths. Then focus your discussion on how you can help them achieve their goals.
The results of this effort does two things:
- You win more clients where your value aligns with their needs
- You know more quickly when to walk away from a prospect that you can not help achieve their goals
In either case, you win because you only work with clients who truly appreciate and benefit from your products and services
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