Internet Marketing Strategy
Your Web site is only valuable if it is used as a marketing tool with a strategy to drive your prospects to the site. In order to ensure your site has visibility on the Internet, an Internet marketing strategy is key.
Internet Marketing is an all inclusive term to describe a set of marketing tactics using the Internet as the media. There are many marketing tactics that can be used to attract a prospective customer, to grow your client base, to make a sale, and build long-lasting relationships with customers. But like your regular marketing plan, you need to determine your objectives for Internet marketing and the tactics you will use to get there. Every business is different and the scope of the Internet marketing plan that is right for your business will vary based on what you want to accomplish.
Depending on your business, Internet marketing tactics may include:
- Pay per click advertising (Google AdWords and Yahoo Search)
- Banner advertising on selected sites
- Buying links to your Web site
- Writing and distributing articles to information sites
- Sponsoring third party newsletters
- Developing an email marketing campaigns for your in-house list
- Scheduling regular Web casts and turning them into Podcasts
- Utilizing RSS feeds
- Creating a blog
- Evaluating and updating your search engine optimization elements based on your current ranking
The plan will describe the best tactics with the associated timing and cost estimates. We monitor your results to be sure you are getting the targeted leads you require. Contact us today to discuss your Internet marketing requirements.
Keep Web Visitors Coming Back
By Debra Murphy, Vista Consulting
If you run web statistics, you should have a good understanding on how your Web site is performing. Web statistics help you assess the ratio of new visitors to returning visitors, how long people stay on your site and what path they take through your site.
Web statistics enable you to determine the likelihood of people who come to your site returning again for more information. Returning visitors mean you are building an online relationship with them and over time, they are more likely to buy from you or refer you to someone who may. Getting them to your site is easy. Keeping them coming back takes work.
Content is what keeps visitors coming back. Keep it fresh, relevant and timely. Send it out as a newsletter or RSS feed. Syndicate your content to other sites that provide links back to your site. Offer something free that helps get the visitor to your site and once there, make sure your site is easy to navigate and find other gems of information. For service businesses, this type of marketing is crucial. There is no better way to prove your expertise than a content rich site. But don't underestimate the effect good educational content can have on product businesses. Create research through a survey or write an educational piece on your product space. Put yourself on a schedule to produce content regularly and create a plan with topics that you can write about.
If you have quality content, make sure all of your marketing efforts drive people to visit your web site with a call to action they can not ignore. Once they see the valuable information you offer, they will come back regularly.