Get More from Your Marketing
As a full service marketing company, we can provide a total service package for your business. From developing your marketing plan to executing your specific campaigns, we can ensure that you market your business in the most effective manner and stand out from your competition. The following is a summary of our marketing services.
Marketing Plan Development
Results in a custom marketing plan for your business that defines messages, positioning, and brand identity along with the marketing efforts and estimated budget that will drive additional revenue for your company. We now offer two options:
- One Day Marketing Plan Service - This new service is for the busy business owner who wants to participate in the development of the marketing plan, but doesn't have the time to research and write the plan over a period of time. We meet for a day someplace where we can access the Internet, get the information we need, and develop the marketing plan document. more>>
- Marketing Plan Consulting Service - With this option, we develop the marketing plan for you. This service includes a discovery session where we gather the information only the business owner knows, then we do the research, writing and development of the plan. more>>
Collateral & Sales Tools Development
Translates your marketing plan into content and image for your Web site and sales tools to improve the effectiveness of your communications to your prospects and customers. Our Web site development and Search Engine Marketing services ensure that your Web site can be found and is getting you noticed. Our collateral and sales tools development ensures consistency for all materials that project your image to your prospects and clients.
Marketing Plan Execution
Focuses on defining and executing the key marketing programs that were recommended in the marketing plan such as events, direct marketing, Internet marketing, advertising, word of mouth (viral) marketing, public relations and strategic alliances. Each program needs a game plan to be successful.
Let us help you define and execute a creative marketing plan that attracts your ideal prospects and achieves broad awareness of your company and products. Contact us today to discuss your requirements.
Is Local Search right for your Business?
Does your business offer products or services primarily to a geographic location? If so, you should investigate local search, now offered by the major search engines.
Just as it sounds, local search enables you regionalize your pay-per-click (PPC) advertising so that your advertisement only appears when someone asks for your products or services within that region. This enables small businesses to engage in search engine marketing without worrying that the PPC charges will be artificially inflated because someone in California clicks on your Massachusetts sponsored link.
However, given that many people are using their computer or cell phone to find local services, the market is there waiting to access a service that will give them relevant search results when they most want it. According to estimates, 20 percent of searches are locally oriented already. That means local "commercial" searches are people using search to find information that will ultimately lead to a buying decision.
Therefore, if even if your business is locally oriented, consider local search. Build a Web site, even a small web site will do, and experiment with local search. It is very affordable and you may get an immediate return on the investment you had not expected.
Host your web site at Lunarpages - great features, great price, great support.
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