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Vista Viewpoint™

Sharing Marketing Knowledge to Help Businesses Prosper

Whether you're looking for a specific marketing article or samples of our work, our knowledge base is the place to start. Find free articles and tips on marketing strategy, marketing plans, web site marketing, and other topics from the marketing company that is dedicated to helping businesses succeed. Click on the bolded titles to read the entire article.

I recently did a marketing workshop for small businesses and was surprised to find out that many in the room did not know what a blog, podcast or social network were. As a result, I thought I'd start a series of articles and blog posts on the new media marketing tools. Visit the Vista Viewpoint marketing blog for more information posted on a regular basis or better yet, have the blog directly fed to you via your RSS feed (see Benefits of using RSS).

Recent Content:

  • Social Media Marketing Basics - The tools of marketing have expanded and for many businesses, this new media is an unknown territory that complicates the marketing mix. Get the basics on Social Media Marketing and add this new media to your marketing mix.
  • Benefits of using RSS - If you haven't started using RSS for to subscribe to blogs and newsletters, it's time to start. RSS offers a more convenient way for me to get the information I need from news and business sources. Find out how.
  • Email Newsletters or Blogs: Which one is better? - Email newsletters have value in businesses as they enable you to reach out to your clients and prospects with timely information that adds value to their daily activities. Blogs provide a similar capability but with more interactivity. Which one of these two information products is better for your business?
  • Public Relations: More than a Press Release - Almost all businesses seem to overlook, even ignore, public relations as one very effective form of marketing. Public relations can help small businesses get noticed at a much lower cost than advertising.

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