The True Price of LAST MINUTE
By Laura Briere, Vision Advertising
Ever get that great marketing promotion idea but it pops into your head a whole week before you want to put it into action? If you're like most people, you probably will answer yes and this month's tip has been created just for you.
When you want to put things into motion, you should know how much time will play as a factor in the cost of your effort. In order to avoid surprise charges and a stressful situation, the following factors can affect the outcome of this effort - the length of lead times, production schedules, shipping times, and related charges.
Below is a grid we hope will help you plan your marketing efforts more effectively.
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Agency/Designer/ |
Agency/Designer/Self Managed, Rushed, |
Agency/Designer/ |
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Simple |
3 - 5 day production turnaround, normal pricing, normal shipping rates and normal times apply (if at all) |
Same-day to 3 day production turnaround, expect to pay 10 to 50% more in rush fees, normal shipping rates and normal times apply (if at all) |
Same-day to 3 day production turnaround, expect to pay 10 to 50% more in rush fees, depending on weight, shipping can be costly |
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Complex Printing |
6 - 15 day production turnaround, normal pricing, normal shipping rates and normal times apply (if at all) |
3 - 7 day production turnaround, expect to pay 60 to 100% more in rush fees, normal shipping rates and normal times apply (if at all) |
3 - 7 day production turnaround, expect to pay 60 to 100% more in rush fees, depending on weight, shipping can be costly |
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Signage |
14 - 28 day production turnaround, normal pricing, normal shipping rates and normal times apply (if at all) |
7 - 14 day production turnaround, expect to pay 60 to 100% more in rush fees, normal shipping rates and normal times apply (if at all) |
7 - 14 day production turnaround, expect to pay 60 to 100% more in rush fees, depending on weight, shipping can be costly |
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Promotional Items |
21 - 35 day production turnaround, normal pricing, normal shipping rates and normal times apply |
If rushing is possible (not always available), expect 7 - 14 day production turnaround, expect to pay 60 to 100% more in rush fees, normal shipping rates and normal times apply (if at all) |
If rushing is possible (not always available), expect 7 - 14 day production turnaround, expect to pay 60 to 100% more in rush fees and depending on weight, shipping can be costly |
- This grid does not factor in design/layout time! Add 1 to 4 days to have something custom designed or laid out for you.
- This is not a guarantee of what it will definitely be. This is a guideline of averages based on vendors we typically use.
