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Bob Rentsch

Bob Rentsch is a principal marketing consultant at Vista Consulting LLC. He brings over 20 years of experience managing marketing and development organizations. Bob's background includes extensive experience in strategy development, marketing communications, sales support, direct marketing, advertising and media relations for a wide variety of companies. He has recently been on long term assignments at Switchboard and RSA Security, helping these companies identify new products and launch them into key markets.

Prior to joining Vista Consulting, Bob was responsible for the outbound marketing efforts at Cereva Networks, including positioning, sales tool development, and the management of press and analyst relationships. While there he helped focus the product positioning and lead the development of a sophisticated ROI model used to demonstrate the financial benefits associated with the company's products.

Previous to this he was the Director of Product Marketing at NaviSite where he was responsible for all the company's outbound marketing efforts, and held marketing and development management positions at Rogue Wave Software, Banyan Systems and Data General.

Personal

In addition to his consulting work, Bob is an adjunct faculty member at Quinsigamond Community College, and devotes time to youth sports as well as other volunteer activities in the Worcester area, including Habitat for Humanity.