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Rapid7 Interbit Data Beach Dreams Properties

Driving New Cottage Sales through the Web

Beach Dreams Cottages is a seasonal community of cottages located in Wells, Maine. Sitting on 43 acres of property, this small ensemble of seasonal cottages will, when completed, consist of many small villages, each having its own architectural significance. To communicate the availability of this new seasonal community, the developers turned to Vista Consulting for help developing a Web site that helped to pre-sell the cottages. The marketing efforts also include a newsletter that keeps interested parties up to date on the progress of development.

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Situation

Beach Dreams Cottages is a seasonal community of cottages located in Wells, Maine. The Developer wanted to gain visibility of the community prior to any development occurring so that people would start buying the summer cottages more as custom units verses established units. The Developer turned to Vista Consulting to help get the word out.

Solution

Vista Consulting along with their partner Vision Advertising, developed a Web site that provided the senses with a sense of summer living. The moving clouds, sand, sun and surf offered dreams of warm summer days and enjoyable times with family and friends. The cottage units were shown as artist renderings initially, and gave future owners an idea of what these summer residences would offer.

The Web site also shows plot plans with information on units sold and available to help prospective owners in their unit selection. In addition, there is a monthly newsletter that provides progress reports on the development project.

Result

Launch of the Beach Dreams Web site in February of 2005 resulted in the sale of 7 units immediately, and all 132 units in Phase 1 in 3 months. Using the Web site as a sales tool, the brokers are able to provide more information to prospects before they visit the site to select their unit. Plus the newsletter kept buyers and prospective buyers engaged in the development of the community.

"The Beach Dreams web site and newsletter helped us sell our cottages prior to any development in the middle of winter. By providing a "summer experience" to prospective buyers at the time people were planning their summer vacations, we were able to capture their attention and turn them into owners quickly. We sold all 132 units in phase 1 in approximately 3 months. We are extremely amazed at the results we achieved with this effort."

Mark Gallagher, Partner, 3MP, LLC
Beach Dreams Development

If you want to find new customers using the Internet, contact us to find out more about our Web development and Internet marketing services.